The legal work
Areas of practice.
Each area below describes the work the practice is designed to undertake. The scope of any engagement depends on the matter and express acceptance.
Brand deals & collaborations
Influencer partnerships, endorsements, talent representation and the terms that govern them.
- Brand collaboration and endorsement agreements
- Deliverables, approvals and payment terms
- Content usage, exclusivity and termination
- Talent management and representation agreements
A typical situation
A creator is asked to deliver a campaign and allow the brand to reuse the content. The agreement needs to distinguish the deliverables from the duration, platforms and scope of those usage rights.
Illustrative only; not a client matter or legal advice.Intellectual property
Copyright, trademarks and ownership arrangements for original content and brand identity.
- Copyright ownership, assignments and permissions
- Trademark clearance, filing and portfolio matters
- Ownership between creators and collaborators
- IP provisions in creative and commercial agreements
A typical situation
A creator commissions a logo or produces content with a collaborator. The ownership and permitted uses need to be addressed in the relevant agreement.
Illustrative only; not a client matter or legal advice.Creator-led businesses
Structures and commercial relationships for the businesses that grow around a creator.
- Business structuring and founder arrangements
- Commercial and operational contracts
- IP ownership within a creator-led venture
- Agency, studio and brand relationships
A typical situation
A creator launches a brand with a co-founder. Their respective roles, ownership arrangements and the brand’s use of the creator’s name need to be defined.
Illustrative only; not a client matter or legal advice.Media & entertainment
The agreements and rights behind productions, podcasts, content studios and independent work.
- Production and commissioning agreements
- Artist, performer and contributor contracts
- Content acquisition and distribution
- Rights clearances and chain-of-title documentation
A typical situation
A content studio commissions a series involving several contributors. The production needs a clear record of the rights obtained from each contributor.
Illustrative only; not a client matter or legal advice.Licensing & digital rights
Permissions governing how content, identity and intellectual property travel.
- Content, brand and merchandise licences
- Term, territory and permitted-use provisions
- Digital platform and content ownership issues
- Image, likeness and adaptation rights
A typical situation
An existing piece of content is licensed for a new platform or territory. The permission needs to identify exactly what is included and what remains with the owner.
Illustrative only; not a client matter or legal advice.Disputes & brand protection
Advice on infringement, content misuse and disagreements in creative commercial relationships.
- Copyright and trademark infringement matters
- Contractual disputes in creative collaborations
- Content misuse and platform-related issues
- Notices, responses and dispute resolution strategy
A typical situation
A brand uses a creator’s material beyond the agreed period. The agreement, evidence of use and available legal responses need to be considered together.
Illustrative only; not a client matter or legal advice.